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#1 26-09-2017 08:51:44

linlybest
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Date d'inscription: 07-09-2017
Messages: 6

Brees throws 3 TDs, Saints dominate unbeaten Panthers 34-13

Sports minded bill Sheehan has got an advertising hit streak going.

He's been with the same advertising agency   through its assorted mergers and name changes   for 48 years. With tongue firmly in cheek, he'll tell you how he landed there.

"My mother brought me in [to the agency] for Cheap Seattle Seahawks Jerseys a diaper commercial," says Mr. Sheehan, senior VP sports negotiations for Zenith Media Services, New York. "When I didn't poop on cue, she left me."

For Mr. He has had a stellar career putting numerous top notch multi level sports media and sponsorship deals together.

With a plethora of sports fighting for media attention, Mr. Sheehan's deals are especially valuable these days in grabbing big marquee value. For instance, Mr. Sheehan negotiated "The Toyota/Lexus Halftime Report," a long term title sponsorship deal with ABC's "NFL Monday Night Football" on behalf of Toyota and its sister brand, Lexus.

"It has even more value now that the NFL doesn't allow in game promotional enhancements," says Mr. Sheehan.

Recently, Toyota added a titled halftime report China jerseys sponsorship for ESPN's "Sunday Night Football" to run during half time on nine of the season's 18 games.

ALSO TEACHES CLASS

Mr. Sheehan is also a Professor of Sports. For six years he's been teaching sports media and communications at New York University.

"It's a challenge. It's nice to be involved with the young adults," he says.

For almost 50 years, Mr. Sheehan has covered sports advertising from virtually every angle, including his first job as a projectionist for Dancer Fitzgerald Sample in 1951. In those early years, he also worked in trafficking, programming, as well as producing live commercials at baseball games.

"It was a more exciting seattle seahawks jerseys time," he recalls. "All of sudden you'd have double play to end the inning, and you would rush the talent, "Quick! You're on camera! Pour the beer!"

Today, the excitement is in keeping up with the myriad of national and regional sports media outlets, which are all vying for Mr. Sheehan's attention, and which, he says, all deserve a look.

"We are going to see more global sports league operations, women sports, and Hispanic sports," he says. "Don't deny the regionals, either. [Atlantic Coast Conference and Southeastern Conference] college basketball, for instance, are

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